Equity monitoring for social marketing: use of wealth quintiles and the concentration index for decision making in HIV prevention, family planning, and malaria programs

Table 3 Wealth quintiles and concentration indices for exposure to PSI interventions

Exposure	N	Overall	Q1	Q2	Q3	Q4	Q5	蠂²	C. Index	SE_C.Index
Nepal Malaria Survey ^a
% saw PSI-branded leaflet or poster	1,503	64	50	59	59	71	78	<0.001*	0.085*	0.011
% received an at home visit regarding LLIN	1,503	28	23	26	27	31	30	0.221	0.056*	0.024
Nepal Family Planning Survey
% heard or saw any IUD health message	818^b	41	29	31	38	38	48	0.004**	0.096*	0.024
% saw PSI-branded IUD leaflet or poster	1,036^c	54	35	37	44	54	71	<0.001**	0.149*	0.016
Burkina Faso HIV Survey (youth, aged 15-24)
% exposed to any of 3 ads	550^d	51	13	37	28	48	81	<0.001**	0.236*	0.027

* p < 0.05, ** p < 0.01
a: Respondents were pregnant women or caregivers of children under five in sampled households
b: Respondents were all non-pregnant women surveyed who had ever heard of an IUD
c. Respondents were all non-pregnant women surveyed
d: Respondents were all youth surveyed who had seen any ad on HIV in the past two years

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